Category Archives: Social media

Fassina – An SA family treasure

The Fassina family owns and operates a chain of liquor stores in South Australia (SA). Why is Fassina an SA family treasure? Because they have heart and creativity and good honest values. I chatted to Ross Fassina and his daughter … Continue reading

Posted in McLaren Vale wine, NZ wine, Pinot noir, Social media, South Australian wine, Wine events | Tagged , , , , | 1 Comment

Tigs talks to wine marketing guru Dr Steve Goodman

I recently had the pleasure of interviewing Dr Steve Goodman of the University of Adelaide Business School for the Wine2030 network. The full article can be viewed at Tigs talks to wine industry and wine marketing guru Dr Steve Goodman. … Continue reading

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Adelaide’s Wine2030 reaches out to the Gold Coast

Wearing my Wine2030 hat I flew to Brisbane to visit wine educator and friend, Steve Knight, and to talk about the University of Adelaide’s Wine2030 network to his students at Bond University on the Gold Coast – a beautiful venue … Continue reading

Posted in New World wine, Social media, Wine events, Winemaking, wine appreciation and viticulture courses | Tagged , , , , , , , , , , , | 1 Comment

Tig’s Ten Commandments for Engaging in Social Media

I think it is probably true that anyone who starts to engage, or increases their engagement, in social media has a level of uncertainty and insecurity about how to approach this whole area. By social media I include all communication … Continue reading

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International #Chardonnay Day!

Thursday 26 May 2011 was International #Chardonnay Day! I saw this event being advertised by Rick Bakas the first director of social media in the wine industry in April 2011 when he toured Australia, as he kicked off this trend … Continue reading

Posted in Chardonnay, McLaren Vale wine, New World wine, NZ wine, Social media, South Australian wine, Wine events | Tagged , , , , , , , , , , , , , | 3 Comments

A great pairing – wine and social media: California’s Rick Bakas tours Australia

Rick Bakas has just completed his two-week tour of four states in Australia, sharing his knowledge about wine and social media, with the title “Not in new media in 2011? Then not in business by 2016”. He is touted as … Continue reading

Posted in Social media, South Australian wine, Wine news | Tagged , , , , , , , , , | 2 Comments

Adversity begets generosity: The Australian wine community pulls together for 2011 flood relief efforts

I am proud to be a part of the Australian wine industry – a nation-wide yet close-knit community of hard-working, honest and skilled individuals with a passion for a great world-renowned product. This month, in the face of Australia’s worst … Continue reading

Posted in Barossa wine, Langhorne Creek wine, McLaren Vale wine, New World wine, Riverland wine, Social media, South Australian wine, Wine news | Tagged , , , , , , , , , | 1 Comment