Tigs talks to wine marketing guru Dr Steve Goodman

I recently had the pleasure of interviewing Dr Steve Goodman of the University of Adelaide Business School for the Wine2030 network. The full article can be viewed at Tigs talks to wine industry and wine marketing guru Dr Steve Goodman.

I wanted to share with my Tigchandler.com readers a slightly less formal overview of this man’s experience and ongoing work in the wine industry and in wine-related research and publications.

Steve has become a friend, mentor and useful source of information and pragmatism to myself and to others at the University of Adelaide. His practical experience is impressive and his marketing knowledge is world class. He has been a consultant to wine businesses and has a great number of stories relating to the good and the bad examples of how to run a wine business. He is the creator of Daily Wine News and he is the author of a new book soon to be released entitled ‘Principles of Wine Marketing’. This will be reviewed by Tigs for Wine2030.

Steve also teaches at the University of Adelaide Business School: he supervises Honours, Masters and PhD students, and teaches Marketing Communication (Undergraduate and Postgraduate), as well as Service Design & Marketing and Marketing in the MBA programme.




About tigchandler

English-born, lived several years in Wellington, NZ, then in Adelaide, South Australia, and recently moved back to New Zealand. With an economics background, I have worked in researching wine consumption patterns, marketing, economics and social media at the University of Adelaide. I also worked a vintage and in wineries in McLaren Vale so have seen both the research/analytical side of the industry and the practical/hands-on side. I have retail experience and many ongoing industry links all around Australia and overseas. This blog reflects my ongoing passion for everything related to the wine industry.
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