Chile avoiding wine discounting

Chile is not prepared to follow the Australian and NZ examples of heavily discounting its wine exports. In this article in the drinks business Chilean producers are said to be shunning cut-price deals with the UK off-trade. Instead they are looking to improve their reputation for good quality wine and thereby retain and improve margins on sales. Severely hit by a loss of 20m litres of wine in this February’s earthquake, it is a brave and perhaps necessary stand by this major wine exporter.

About tigchandler

English-born, lived several years in Wellington, NZ, then in Adelaide, South Australia, and recently moved back to New Zealand. With an economics background, I have worked in researching wine consumption patterns, marketing, economics and social media at the University of Adelaide. I also worked a vintage and in wineries in McLaren Vale so have seen both the research/analytical side of the industry and the practical/hands-on side. I have retail experience and many ongoing industry links all around Australia and overseas. This blog reflects my ongoing passion for everything related to the wine industry.
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