New Zealand Wine Centre – what a find!

I was lucky enough to take a trip to the land of the long white cloud and while in Napier, Hawke’s Bay, I saw an advert for the New Zealand Wine Centre. On arrival I was delighted to find a sensory room and tasting experience (6 wines) for the price of $29 and a very helpful and amiable host. The $29 gave you entry to the sensory room for as long as you wanted – to read about and smell the aromas associated with wine varietals, characteristics and faults. As a wine enthusiast for many years there was more information than I could take in – no one would be bored.

Then for the tasting experience – you go into a small theatre with 6 wines laid out with generous amounts of each, and tasting notes provided and a pencil to make your own notes. A movie plays, taking you over the green rolling Hawke’s Bay region in a helicopter – the varying wine regions explained. Then one at a time six winemakers talk you through each of the wines. I loved it, so relaxed, and I sat there for a few minutes afterwards retrying the wines.

There was also information about viticulture – with a mock vine and diagrams for pruning and training vines – plus information about winemaking – as well of course as the opportunity to try more wines in the shop – a shop I would happily have planted my sleeping bag in and lived there. I felt cloaked in the warmth of the exceptional NZ wines lining the walls and aisles.

What a fabulous way to introduce people to the wine region and to the wines in a bite-sized but sufficiently informative and enjoyable experience. I think every wine region and country needs this. Food – or wine – for thought…

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About tigchandler

English-born, lived several years in Wellington, NZ, then in Adelaide, South Australia, and recently moved back to New Zealand. With an economics background, I have worked in researching wine consumption patterns, marketing, economics and social media at the University of Adelaide. I also worked a vintage and in wineries in McLaren Vale so have seen both the research/analytical side of the industry and the practical/hands-on side. I have retail experience and many ongoing industry links all around Australia and overseas. This blog reflects my ongoing passion for everything related to the wine industry.
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One Response to New Zealand Wine Centre – what a find!

  1. Pingback: 2010 in review | Tigchandler's Blog

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